Exubera
The times are achanging
There was a time in the pharma industry (1960s - 1970s) where one had to meet a nucleus of doctors give them a great looking MR, good presenter - charmer visiting them regularly, give some freebies, gifts, seminars, luncheons; good ego massage and the prescriptions would start rolling. Patients too would not be too assertive or questioning with the doctors.
Well times are achanging. Now its the internet era - the web 2.0 revolution is on. Business is at the speed of thought. Business plans get disrupted a lot faster. There is a remarkably high level of patient empowerment and societal consciousness on various issues. There are more assertive and informed stakeholders in the healthcare delivery process. Hence, diffusion of pharma innovations are a lot tougher. Perhaps if the Vioxx launch had happened in the 1960s it would not have had such an exit. They would have repositioned Vioxx as a short term use NSAID.
Exubera
Pfizer with high hopes, launched it like a bong
Thought - it would be click like a gong
But missing is the exuberance
All it got is malevolence
So will Exubera bomb?
www.pharmaceuticalshealthcare.blogspot.com
This is posted as a comment at www.diabetesmine.com
There was a time in the pharma industry (1960s - 1970s) where one had to meet a nucleus of doctors give them a great looking MR, good presenter - charmer visiting them regularly, give some freebies, gifts, seminars, luncheons; good ego massage and the prescriptions would start rolling. Patients too would not be too assertive or questioning with the doctors.
Well times are achanging. Now its the internet era - the web 2.0 revolution is on. Business is at the speed of thought. Business plans get disrupted a lot faster. There is a remarkably high level of patient empowerment and societal consciousness on various issues. There are more assertive and informed stakeholders in the healthcare delivery process. Hence, diffusion of pharma innovations are a lot tougher. Perhaps if the Vioxx launch had happened in the 1960s it would not have had such an exit. They would have repositioned Vioxx as a short term use NSAID.
Exubera
Pfizer with high hopes, launched it like a bong
Thought - it would be click like a gong
But missing is the exuberance
All it got is malevolence
So will Exubera bomb?
www.pharmaceuticalshealthcare.blogspot.com
This is posted as a comment at www.diabetesmine.com
Labels: Exubera
posted by Sunil S Chiplunkar | 1:06 AM
0 Comments:
Post a Comment
<< Home